UX Research Report

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UX Research Report

This User Experience research report analyses the Linguistics Justice League’s (LJL) website. The organization is a non-profit with the goal the close the gap to low resource languages and English.

Executive Summary

Section 1

Executive Summary

Section 1

Executive Summary

Section 1

Overview

This UX research report examines the Linguistics Justice League’s (LJL) non-profit website aimed at bridging the gap between low-resource languages and English. LJL conducts language workshops, develops applications, and collaborates with other organizations. The website, while functional, lacks intuitive navigation according to findings from: comparative analysis, personas/scenarios, card sorting, and usability testing.

Key findings reveal the 'Donate' section, crucial for LJL’s goals, is non-functional and diverges significantly from better-performing sites. This issue was highlighted in comparative analysis and usability testing.

To enhance the website, the report suggests: requirements analysis, user interviews/surveys, user journey mapping, and desirability studies.

Overview

This UX research report examines the Linguistics Justice League’s (LJL) non-profit website aimed at bridging the gap between low-resource languages and English. LJL conducts language workshops, develops applications, and collaborates with other organizations. The website, while functional, lacks intuitive navigation according to findings from: comparative analysis, personas/scenarios, card sorting, and usability testing.

Key findings reveal the 'Donate' section, crucial for LJL’s goals, is non-functional and diverges significantly from better-performing sites. This issue was highlighted in comparative analysis and usability testing.

To enhance the website, the report suggests: requirements analysis, user interviews/surveys, user journey mapping, and desirability studies.

Overview

This UX research report examines the Linguistics Justice League’s (LJL) non-profit website aimed at bridging the gap between low-resource languages and English. LJL conducts language workshops, develops applications, and collaborates with other organizations. The website, while functional, lacks intuitive navigation according to findings from: comparative analysis, personas/scenarios, card sorting, and usability testing.

Key findings reveal the 'Donate' section, crucial for LJL’s goals, is non-functional and diverges significantly from better-performing sites. This issue was highlighted in comparative analysis and usability testing.

To enhance the website, the report suggests: requirements analysis, user interviews/surveys, user journey mapping, and desirability studies.

Insight

After thorough analysis, user feedback, and competitor research, two major issues were identified:

  1. Website content lacks intuitive structure, making navigation difficult.

  2. Donation process does not align with user expectations or design best practices, and is not linked to LJL's account.

Insight

After thorough analysis, user feedback, and competitor research, two major issues were identified:

  1. Website content lacks intuitive structure, making navigation difficult.

  2. Donation process does not align with user expectations or design best practices, and is not linked to LJL's account.

Insight

After thorough analysis, user feedback, and competitor research, two major issues were identified:

  1. Website content lacks intuitive structure, making navigation difficult.

  2. Donation process does not align with user expectations or design best practices, and is not linked to LJL's account.

Company and Website Description

Company and Website Description

Company and Website Description

Section 2

Section 2

Section 2

Company Description

Founded in 2020 by a high school junior through MI STEM Education, Linguistic Justice League (LJL) focuses on STEM education for underprivileged children. LJL is a non-profit aiding immigrants speaking low-resource languages in adapting and learning English. Their mission involves creating interactive bilingual educational content and apps using Natural Language Processing, Machine Learning, and Gamification. LJL relies on volunteers recruited via third-party websites for marketing, research, design, and development.

Company Description

Founded in 2020 by a high school junior through MI STEM Education, Linguistic Justice League (LJL) focuses on STEM education for underprivileged children. LJL is a non-profit aiding immigrants speaking low-resource languages in adapting and learning English. Their mission involves creating interactive bilingual educational content and apps using Natural Language Processing, Machine Learning, and Gamification. LJL relies on volunteers recruited via third-party websites for marketing, research, design, and development.

Company Description

Founded in 2020 by a high school junior through MI STEM Education, Linguistic Justice League (LJL) focuses on STEM education for underprivileged children. LJL is a non-profit aiding immigrants speaking low-resource languages in adapting and learning English. Their mission involves creating interactive bilingual educational content and apps using Natural Language Processing, Machine Learning, and Gamification. LJL relies on volunteers recruited via third-party websites for marketing, research, design, and development.

Website Description

The Linguistics Justice League website features a modern, accessible design with a color palette of blue, white, and gray, creating a professional appearance. Its header includes the organization's name, logo, and a user-friendly navigation menu. The homepage emphasizes diversity, inclusion, and social justice in linguistics through a large banner image and sections detailing the organization's mission, activities, and resources. A news section highlights recent events and updates. The layout is clean, with clear typography and ample white space, and it's responsive across desktop and mobile devices for easy navigation and accessibility.

Website Description

The Linguistics Justice League website features a modern, accessible design with a color palette of blue, white, and gray, creating a professional appearance. Its header includes the organization's name, logo, and a user-friendly navigation menu. The homepage emphasizes diversity, inclusion, and social justice in linguistics through a large banner image and sections detailing the organization's mission, activities, and resources. A news section highlights recent events and updates. The layout is clean, with clear typography and ample white space, and it's responsive across desktop and mobile devices for easy navigation and accessibility.

Website Description

The Linguistics Justice League website features a modern, accessible design with a color palette of blue, white, and gray, creating a professional appearance. Its header includes the organization's name, logo, and a user-friendly navigation menu. The homepage emphasizes diversity, inclusion, and social justice in linguistics through a large banner image and sections detailing the organization's mission, activities, and resources. A news section highlights recent events and updates. The layout is clean, with clear typography and ample white space, and it's responsive across desktop and mobile devices for easy navigation and accessibility.

Current LJL website screenshots

Current LJL website screenshots

Current LJL website screenshots

website analysis results

website analysis results

website analysis results

Dated Look

Some elements look dated and not coherent with each other

Dated Look

Some elements look dated and not coherent with each other

Dated Look

Some elements look dated and not coherent with each other

Inconsistant Layout Grid

The website lacks a consistent layout grid, resulting in an unprofessional appearance. Elements within the same row are not properly aligned, causing some sections to appear empty while others are overcrowded. This inconsistency in layout diminishes the overall user experience and visual cohesion of the site.

Inconsistant Layout Grid

The website lacks a consistent layout grid, resulting in an unprofessional appearance. Elements within the same row are not properly aligned, causing some sections to appear empty while others are overcrowded. This inconsistency in layout diminishes the overall user experience and visual cohesion of the site.

Inconsistant Layout Grid

The website lacks a consistent layout grid, resulting in an unprofessional appearance. Elements within the same row are not properly aligned, causing some sections to appear empty while others are overcrowded. This inconsistency in layout diminishes the overall user experience and visual cohesion of the site.

Credidility Concern

The primary CTA button, 'donate', lacks attention-grabbing elements. Upon navigating to the donation page, the form only includes fields for name, email, and amount, with no option for entering card information.

Credidility Concern

The primary CTA button, 'donate', lacks attention-grabbing elements. Upon navigating to the donation page, the form only includes fields for name, email, and amount, with no option for entering card information.

Credidility Concern

The primary CTA button, 'donate', lacks attention-grabbing elements. Upon navigating to the donation page, the form only includes fields for name, email, and amount, with no option for entering card information.

Inconsistant Style

The site lacks consistent style elements such as buttons and input fields, which vary across different sections. Icons and illustrations also vary in color, size, outline, and style throughout the website, contributing to inconsistency in visual presentation.

Inconsistant Style

The site lacks consistent style elements such as buttons and input fields, which vary across different sections. Icons and illustrations also vary in color, size, outline, and style throughout the website, contributing to inconsistency in visual presentation.

Inconsistant Style

The site lacks consistent style elements such as buttons and input fields, which vary across different sections. Icons and illustrations also vary in color, size, outline, and style throughout the website, contributing to inconsistency in visual presentation.

Lack of Visual Hierrarchy

Some pages, like the "About Us" page, lack a clear visual hierarchy that assists users in quickly identifying the most important information. For instance, there's extensive text without subheadings or visual cues to guide users through the content, making navigation and information digestion challenging.

Lack of Visual Hierrarchy

Some pages, like the "About Us" page, lack a clear visual hierarchy that assists users in quickly identifying the most important information. For instance, there's extensive text without subheadings or visual cues to guide users through the content, making navigation and information digestion challenging.

Lack of Visual Hierrarchy

Some pages, like the "About Us" page, lack a clear visual hierarchy that assists users in quickly identifying the most important information. For instance, there's extensive text without subheadings or visual cues to guide users through the content, making navigation and information digestion challenging.

Unclear Navigation

While the website's navigation menu is clear and accessible, some labels may be unclear or confusing for users unfamiliar with the organization's terminology.

Unclear Navigation

While the website's navigation menu is clear and accessible, some labels may be unclear or confusing for users unfamiliar with the organization's terminology.

Unclear Navigation

While the website's navigation menu is clear and accessible, some labels may be unclear or confusing for users unfamiliar with the organization's terminology.

Lack of Contrast

Some sections of the website, like the footer, may feature low contrast between text and background colors, potentially hindering readability for some users.

Lack of Contrast

Some sections of the website, like the footer, may feature low contrast between text and background colors, potentially hindering readability for some users.

Lack of Contrast

Some sections of the website, like the footer, may feature low contrast between text and background colors, potentially hindering readability for some users.

Linited Search Functionality

The website lacks a search bar, which can hinder users in quickly finding specific information.

Linited Search Functionality

The website lacks a search bar, which can hinder users in quickly finding specific information.

Linited Search Functionality

The website lacks a search bar, which can hinder users in quickly finding specific information.

Website Requirements

Website Requirements

Website Requirements

Section 3

Section 3

Section 3

User Groups

The company and its website cater to multiple user groups, each arriving with distinct goals of donating, volunteering, or seeking educational resources for underprivileged kids. Each group needs to achieve their objectives effectively, efficiently, and enjoyably on the site.

User Groups

The company and its website cater to multiple user groups, each arriving with distinct goals of donating, volunteering, or seeking educational resources for underprivileged kids. Each group needs to achieve their objectives effectively, efficiently, and enjoyably on the site.

User Groups

The company and its website cater to multiple user groups, each arriving with distinct goals of donating, volunteering, or seeking educational resources for underprivileged kids. Each group needs to achieve their objectives effectively, efficiently, and enjoyably on the site.

User Requirements

  • Access information quickly

  • Ensure secure transactions for donations on the website (donors)

  • See transparent use of funds (donors and parents)

  • View and apply for volunteering opportunities (volunteers).

User Requirements

  • Access information quickly

  • Ensure secure transactions for donations on the website (donors)

  • See transparent use of funds (donors and parents)

  • View and apply for volunteering opportunities (volunteers).

User Requirements

  • Access information quickly

  • Ensure secure transactions for donations on the website (donors)

  • See transparent use of funds (donors and parents)

  • View and apply for volunteering opportunities (volunteers).

Market / Business Requirements

  • Decrease drop-off rate

  • Increase donations

  • Increase volunteer numbers and their duration of stay

  • Sign more people up for the newsletter

  • Boost social media presence and engagement

  • Add ads online and at events

  • Onboard more users for existing apps

Market / Business Requirements

  • Decrease drop-off rate

  • Increase donations

  • Increase volunteer numbers and their duration of stay

  • Sign more people up for the newsletter

  • Boost social media presence and engagement

  • Add ads online and at events

  • Onboard more users for existing apps

Market / Business Requirements

  • Decrease drop-off rate

  • Increase donations

  • Increase volunteer numbers and their duration of stay

  • Sign more people up for the newsletter

  • Boost social media presence and engagement

  • Add ads online and at events

  • Onboard more users for existing apps

Comparative Analysis

Comparative Analysis

Comparative Analysis

Section 4

Section 4

Section 4

Comparative Analysis

There are companies that communicate their mission better and are more successful in gathering donations. Comparative analysis brings insights into the successful structures of other sites and highlights how the LJL’s website presents itself next to them.
These are the sites I am concentrating on to learn from their approach.

Comparative Analysis

There are companies that communicate their mission better and are more successful in gathering donations. Comparative analysis brings insights into the successful structures of other sites and highlights how the LJL’s website presents itself next to them.
These are the sites I am concentrating on to learn from their approach.

Comparative Analysis

There are companies that communicate their mission better and are more successful in gathering donations. Comparative analysis brings insights into the successful structures of other sites and highlights how the LJL’s website presents itself next to them.
These are the sites I am concentrating on to learn from their approach.

Feature comparison chart from top - 4 competitors

Feature comparison chart from top - 4 competitors

Feature comparison chart from top - 4 competitors

Personas and Scenarios

Personas and Scenarios

Personas and Scenarios

Section 5

Section 5

Section 5

Group 1: Donors

Even though all user groups are critical for the organization's function, the leading financial stream to fuel the organization's mission comes from this user group.
It is essential to research what makes this user feel secure about the money they donate, and how we might raise the organization's credibility by improving their website for this type of user.
It is critical to showcase all the necessary information to let the user make an informed decision and offer them a quick path to donate.
Nowadays, many other organizations invite people to contribute, so if the way to achieve this task isn’t straightforward, the user will find another charity to invest in.

Group 1: Donors

Even though all user groups are critical for the organization's function, the leading financial stream to fuel the organization's mission comes from this user group.
It is essential to research what makes this user feel secure about the money they donate, and how we might raise the organization's credibility by improving their website for this type of user.
It is critical to showcase all the necessary information to let the user make an informed decision and offer them a quick path to donate.
Nowadays, many other organizations invite people to contribute, so if the way to achieve this task isn’t straightforward, the user will find another charity to invest in.

Group 1: Donors

Even though all user groups are critical for the organization's function, the leading financial stream to fuel the organization's mission comes from this user group.
It is essential to research what makes this user feel secure about the money they donate, and how we might raise the organization's credibility by improving their website for this type of user.
It is critical to showcase all the necessary information to let the user make an informed decision and offer them a quick path to donate.
Nowadays, many other organizations invite people to contribute, so if the way to achieve this task isn’t straightforward, the user will find another charity to invest in.

Donor persona

Donor persona

Donor persona

Group 2: Volunteers

The next group of users is volunteers. They help the organization move forward and reach its goals.
This user group is not meant to be return users to the website, still, if the person is looking for volunteer opportunities, the site should provide all the necessary information and an easy way to apply, which currently doesn’t happen.
Volunteers have to use third-party websites such as VolunteerMatch.org. Then, research LJL independently.

Group 2: Volunteers

The next group of users is volunteers. They help the organization move forward and reach its goals.
This user group is not meant to be return users to the website, still, if the person is looking for volunteer opportunities, the site should provide all the necessary information and an easy way to apply, which currently doesn’t happen.
Volunteers have to use third-party websites such as VolunteerMatch.org. Then, research LJL independently.

Group 2: Volunteers

The next group of users is volunteers. They help the organization move forward and reach its goals.
This user group is not meant to be return users to the website, still, if the person is looking for volunteer opportunities, the site should provide all the necessary information and an easy way to apply, which currently doesn’t happen.
Volunteers have to use third-party websites such as VolunteerMatch.org. Then, research LJL independently.

volunteer persona

volunteer persona

volunteer persona

Group 3: Beneficiaries

LJL aims to help kids who speak low-resource languages to learn English. This user group includes kids, old enough to browse the site, and their parents or guardians.


Currently this segment isn’t developed at all. There is no way for someone who doesn’t speak English sufficiently to find the necessary information on the site without using a third-party translation apps and hoping that the context didn’t get lost in a machine translation.
Volunteers and the founder of LJL collaborate with other organizations, participate in charity events, and find different ways to reach out to this user group and help them. However, this is a large area of opportunity for the site to reach a broader audience in its direct target group and worth exploring.

Group 3: Beneficiaries

LJL aims to help kids who speak low-resource languages to learn English. This user group includes kids, old enough to browse the site, and their parents or guardians.


Currently this segment isn’t developed at all. There is no way for someone who doesn’t speak English sufficiently to find the necessary information on the site without using a third-party translation apps and hoping that the context didn’t get lost in a machine translation.
Volunteers and the founder of LJL collaborate with other organizations, participate in charity events, and find different ways to reach out to this user group and help them. However, this is a large area of opportunity for the site to reach a broader audience in its direct target group and worth exploring.

Group 3: Beneficiaries

LJL aims to help kids who speak low-resource languages to learn English. This user group includes kids, old enough to browse the site, and their parents or guardians.


Currently this segment isn’t developed at all. There is no way for someone who doesn’t speak English sufficiently to find the necessary information on the site without using a third-party translation apps and hoping that the context didn’t get lost in a machine translation.
Volunteers and the founder of LJL collaborate with other organizations, participate in charity events, and find different ways to reach out to this user group and help them. However, this is a large area of opportunity for the site to reach a broader audience in its direct target group and worth exploring.

beneficiary persona

beneficiary persona

beneficiary persona

Card Sorting Study

Card Sorting Study

Card Sorting Study

Section 6

Section 6

Section 6

Who?

The target audience for this study is the three user personas mentioned above. Five participants have taken part and finished the exercise.

Who?

The target audience for this study is the three user personas mentioned above. Five participants have taken part and finished the exercise.

Who?

The target audience for this study is the three user personas mentioned above. Five participants have taken part and finished the exercise.

What?

The study aims to determine optimal categories for the website's information architecture and organize them into intuitively grouped sections. Participants were introduced to critical topics from the website to explore how the main navigation menu should be structured.

What?

The study aims to determine optimal categories for the website's information architecture and organize them into intuitively grouped sections. Participants were introduced to critical topics from the website to explore how the main navigation menu should be structured.

What?

The study aims to determine optimal categories for the website's information architecture and organize them into intuitively grouped sections. Participants were introduced to critical topics from the website to explore how the main navigation menu should be structured.

Where?

The study was conducted using an online tool, allowing participants to access and complete it at their convenience on their preferred device, such as a smartphone. Participants chose their own time to complete the study, as there was no specific requirement for timing.

Where?

The study was conducted using an online tool, allowing participants to access and complete it at their convenience on their preferred device, such as a smartphone. Participants chose their own time to complete the study, as there was no specific requirement for timing.

Where?

The study was conducted using an online tool, allowing participants to access and complete it at their convenience on their preferred device, such as a smartphone. Participants chose their own time to complete the study, as there was no specific requirement for timing.

How?

Upon opening the link, participants were greeted with a 'Welcome message' outlining the study's purpose. Detailed instructions guided them through navigating the study, enabling them to begin. Upon completion, participants could press the 'Finish' button, after which a 'Thank you' message appeared.

How?

Upon opening the link, participants were greeted with a 'Welcome message' outlining the study's purpose. Detailed instructions guided them through navigating the study, enabling them to begin. Upon completion, participants could press the 'Finish' button, after which a 'Thank you' message appeared.

How?

Upon opening the link, participants were greeted with a 'Welcome message' outlining the study's purpose. Detailed instructions guided them through navigating the study, enabling them to begin. Upon completion, participants could press the 'Finish' button, after which a 'Thank you' message appeared.

The cards presented to the testers are below

The cards presented to the testers are below

The cards presented to the testers are below

All Previous Newsletters

Product Reviews

Company History

Mission Statement

Product #2 Introduction

Donations' Report

Product Updates Article

Team Awards

Volunteer Jobs

Product Demo

Company Workshops

Volunteer Sign Up Form

Newsletter Sign Up

Blog

Partners List

Team Introductions

Product #1 Introduction

'Contact Us' Form

Company Events

'Donate' Form

56%

participants have completed the study (5 of 9 participants)

56%

participants have completed the study (5 of 9 participants)

56%

participants have completed the study (5 of 9 participants)

20

cards were presented to divide among as many categories as needed

20

cards were presented to divide among as many categories as needed

20

cards were presented to divide among as many categories as needed

10m 59s

is median time. The longest time was 01:56:32. The shortest was 07:03

10m 59s

is median time. The longest time was 01:56:32. The shortest was 07:03

10m 59s

is median time. The longest time was 01:56:32. The shortest was 07:03

4

categories created on average. Most participants created 3 and 5 categories.

4

categories created on average. Most participants created 3 and 5 categories.

4

categories created on average. Most participants created 3 and 5 categories.

Simularity Matrix

Simularity Matrix

Simularity Matrix

Similarity Matrix

Similarity Matrix is intended to give you a quick insight into the cards your participants paired together in the same group the most often.
This view shows the proportion of participants who grouped any 2 cards in the same category. For each pair of cards, the intersecting cell shows the percentage of participants who grouped these cards together.
The cluster of the most closely related pairings along the right edge of the table. The darker clusters can be a great starting point to identify potential groupings.

​Similarity Matrix informs that people often group together topics with the same words in them, for example, 100% of the participants grouped product update articles, product demos, product reviews, product 1 introduction, and product 2 introduction together.

Similarity Matrix

Similarity Matrix is intended to give you a quick insight into the cards your participants paired together in the same group the most often.
This view shows the proportion of participants who grouped any 2 cards in the same category. For each pair of cards, the intersecting cell shows the percentage of participants who grouped these cards together.
The cluster of the most closely related pairings along the right edge of the table. The darker clusters can be a great starting point to identify potential groupings.

​Similarity Matrix informs that people often group together topics with the same words in them, for example, 100% of the participants grouped product update articles, product demos, product reviews, product 1 introduction, and product 2 introduction together.

Similarity Matrix

Similarity Matrix is intended to give you a quick insight into the cards your participants paired together in the same group the most often.
This view shows the proportion of participants who grouped any 2 cards in the same category. For each pair of cards, the intersecting cell shows the percentage of participants who grouped these cards together.
The cluster of the most closely related pairings along the right edge of the table. The darker clusters can be a great starting point to identify potential groupings.

​Similarity Matrix informs that people often group together topics with the same words in them, for example, 100% of the participants grouped product update articles, product demos, product reviews, product 1 introduction, and product 2 introduction together.

Dendogram

Dendogram

Dendogram

Dendogram

Dendrogram shows what proportion of the participants agreed with particular card groupings.
Cards are listed down the left-hand side of each dendrogram, while the axis along the top measures the level of agreement across participants. Clusters closer to the left indicate that more participants agreed with this grouping.

​Supporting the previous analysis method the dendrogram shows that people often pair team introduction and team awards, company workshops and company events, and volunteer jobs with volunteer sign-up forms.

​Similarity Matrix informs that people often group together topics with the same words in them, for example, 100% of the participants grouped product update articles, product demos, product reviews, product 1 introduction, and product 2 introduction together.

Dendogram

Dendrogram shows what proportion of the participants agreed with particular card groupings.
Cards are listed down the left-hand side of each dendrogram, while the axis along the top measures the level of agreement across participants. Clusters closer to the left indicate that more participants agreed with this grouping.

​Supporting the previous analysis method the dendrogram shows that people often pair team introduction and team awards, company workshops and company events, and volunteer jobs with volunteer sign-up forms.

​Similarity Matrix informs that people often group together topics with the same words in them, for example, 100% of the participants grouped product update articles, product demos, product reviews, product 1 introduction, and product 2 introduction together.

Dendogram

Dendrogram shows what proportion of the participants agreed with particular card groupings.
Cards are listed down the left-hand side of each dendrogram, while the axis along the top measures the level of agreement across participants. Clusters closer to the left indicate that more participants agreed with this grouping.

​Supporting the previous analysis method the dendrogram shows that people often pair team introduction and team awards, company workshops and company events, and volunteer jobs with volunteer sign-up forms.

​Similarity Matrix informs that people often group together topics with the same words in them, for example, 100% of the participants grouped product update articles, product demos, product reviews, product 1 introduction, and product 2 introduction together.

current site navigaion

current site navigaion

current site navigaion

1. Home

  • Mission statement

  • Article about product updates

  • Product reviews

  • Newsletter sign up

  • Partners list

1. Home

  • Mission statement

  • Article about product updates

  • Product reviews

  • Newsletter sign up

  • Partners list

1. Home

  • Mission statement

  • Article about product updates

  • Product reviews

  • Newsletter sign up

  • Partners list

2. About Us

  • Team Introduction

  • Company's history

  • Previous newsletters

  • Team awards

2. About Us

  • Team Introduction

  • Company's history

  • Previous newsletters

  • Team awards

2. About Us

  • Team Introduction

  • Company's history

  • Previous newsletters

  • Team awards

3. Programs

  • Team Introduction

  • Company's history

  • Previous newsletters

  • Team awards

3. Programs

  • Team Introduction

  • Company's history

  • Previous newsletters

  • Team awards

3. Programs

  • Team Introduction

  • Company's history

  • Previous newsletters

  • Team awards

4. Blog

4. Blog

4. Blog

5. Get Involves

  • Contact form

5. Get Involves

  • Contact form

5. Get Involves

  • Contact form

6. Donate

  • Donation form

6. Donate

  • Donation form

6. Donate

  • Donation form

current site navigaion

current site navigaion

current site navigaion

1. Home

  • Mission statement

  • Partners

  • Company's history

  • Contact us form

1. Home

  • Mission statement

  • Partners

  • Company's history

  • Contact us form

1. Home

  • Mission statement

  • Partners

  • Company's history

  • Contact us form

2. Products and Events

  • Product demo

  • Product #1 introduction

  • Product #2 introduction

  • Product Updates article

  • Product reviews

  • Workshops

  • Events

2. Products and Events

  • Product demo

  • Product #1 introduction

  • Product #2 introduction

  • Product Updates article

  • Product reviews

  • Workshops

  • Events

2. Products and Events

  • Product demo

  • Product #1 introduction

  • Product #2 introduction

  • Product Updates article

  • Product reviews

  • Workshops

  • Events

3. Team and Career

  • Team Introduction

  • Team awards

  • Volunteer jobs

  • Volunteer sign up form

3. Team and Career

  • Team Introduction

  • Team awards

  • Volunteer jobs

  • Volunteer sign up form

3. Team and Career

  • Team Introduction

  • Team awards

  • Volunteer jobs

  • Volunteer sign up form

4. Blog

4. Blog

4. Blog

5. News

  • Newsletter sign up form

  • All newsletters

5. News

  • Newsletter sign up form

  • All newsletters

5. News

  • Newsletter sign up form

  • All newsletters

6. Donate

  • Donation form

  • Donation reports

6. Donate

  • Donation form

  • Donation reports

6. Donate

  • Donation form

  • Donation reports

Usability Testing

Usability Testing

Usability Testing

Section 7

Section 7

Section 7

Test Description

Three volunteers were given five tasks to complete on the Linguistics Justice League website as part of this usability test. This test was created to provide information on how challenging it is to use the website's common functions.
Recommendations for a redesign can be made by analyzing how simple the tasks were for participants to complete. The following script was used to present the usability test to each participant, explain its objectives, explain how the session would run, and get their consent to record it.

Test Description

Three volunteers were given five tasks to complete on the Linguistics Justice League website as part of this usability test. This test was created to provide information on how challenging it is to use the website's common functions.
Recommendations for a redesign can be made by analyzing how simple the tasks were for participants to complete. The following script was used to present the usability test to each participant, explain its objectives, explain how the session would run, and get their consent to record it.

Test Description

Three volunteers were given five tasks to complete on the Linguistics Justice League website as part of this usability test. This test was created to provide information on how challenging it is to use the website's common functions.
Recommendations for a redesign can be made by analyzing how simple the tasks were for participants to complete. The following script was used to present the usability test to each participant, explain its objectives, explain how the session would run, and get their consent to record it.

Test Description

Three volunteers were given five tasks to complete on the Linguistics Justice League website as part of this usability test. This test was created to provide information on how challenging it is to use the website's common functions.
Recommendations for a redesign can be made by analyzing how simple the tasks were for participants to complete. The following script was used to present the usability test to each participant, explain its objectives, explain how the session would run, and get their consent to record it.

Test Description

Three volunteers were given five tasks to complete on the Linguistics Justice League website as part of this usability test. This test was created to provide information on how challenging it is to use the website's common functions.
Recommendations for a redesign can be made by analyzing how simple the tasks were for participants to complete. The following script was used to present the usability test to each participant, explain its objectives, explain how the session would run, and get their consent to record it.

Tablet Tester

  • 29-year-old female

  • Occupation: Cleaning Business Owner

  • Computer familiarity: Very familiar

  • Site familiarity: Not at all familiar

  • Donations per year: none

Tablet Tester

  • 29-year-old female

  • Occupation: Cleaning Business Owner

  • Computer familiarity: Very familiar

  • Site familiarity: Not at all familiar

  • Donations per year: none

Tablet Tester

  • 29-year-old female

  • Occupation: Cleaning Business Owner

  • Computer familiarity: Very familiar

  • Site familiarity: Not at all familiar

  • Donations per year: none

Desktop Tester

  • 45-year-old female

  • Occupation: School District HR

  • Computer familiarity: Very familiar

  • Site familiarity: Not at all familiar

  • Donations per year: 5-10 times

Desktop Tester

  • 45-year-old female

  • Occupation: School District HR

  • Computer familiarity: Very familiar

  • Site familiarity: Not at all familiar

  • Donations per year: 5-10 times

Desktop Tester

  • 45-year-old female

  • Occupation: School District HR

  • Computer familiarity: Very familiar

  • Site familiarity: Not at all familiar

  • Donations per year: 5-10 times

Laptop Tester

  • 32-year-old female

  • Occupation: Hospitality Worker

  • Computer familiarity: Very familiar

  • Site familiarity: Not at all familiar

  • Donations per year: 1-5 time

Laptop Tester

  • 32-year-old female

  • Occupation: Hospitality Worker

  • Computer familiarity: Very familiar

  • Site familiarity: Not at all familiar

  • Donations per year: 1-5 time

Laptop Tester

  • 32-year-old female

  • Occupation: Hospitality Worker

  • Computer familiarity: Very familiar

  • Site familiarity: Not at all familiar

  • Donations per year: 1-5 time

Usability Testing Session

To begin the session, each participant was asked the following introductory questions:
1. What do you do for a living?
2. Does your work require working on a computer?
3. How much time do you spend online, and which device do you usually use?
4. Have you donated in the past year? If yes, how often?

After participants finished answering the introductory questions, they were then asked to complete the five tasks described above.

Usability Testing Session

To begin the session, each participant was asked the following introductory questions:
1. What do you do for a living?
2. Does your work require working on a computer?
3. How much time do you spend online, and which device do you usually use?
4. Have you donated in the past year? If yes, how often?

After participants finished answering the introductory questions, they were then asked to complete the five tasks described above.

Usability Testing Session

To begin the session, each participant was asked the following introductory questions:
1. What do you do for a living?
2. Does your work require working on a computer?
3. How much time do you spend online, and which device do you usually use?
4. Have you donated in the past year? If yes, how often?

After participants finished answering the introductory questions, they were then asked to complete the five tasks described above.

Question 1

'You started a new job and were inspired by the company culture encouraging people to volunteer and donate to the organizations of your choice. You would like to sign up for the organization’s newsletter to get familiar with their mission and activities before making a final decision on whether to donate regularly to a chosen organization. Please navigate to the website, find the sign-up form, type in your email, and sign up to receive the newsletter.'

Question 1

'You started a new job and were inspired by the company culture encouraging people to volunteer and donate to the organizations of your choice. You would like to sign up for the organization’s newsletter to get familiar with their mission and activities before making a final decision on whether to donate regularly to a chosen organization. Please navigate to the website, find the sign-up form, type in your email, and sign up to receive the newsletter.'

Question 1

'You started a new job and were inspired by the company culture encouraging people to volunteer and donate to the organizations of your choice. You would like to sign up for the organization’s newsletter to get familiar with their mission and activities before making a final decision on whether to donate regularly to a chosen organization. Please navigate to the website, find the sign-up form, type in your email, and sign up to receive the newsletter.'

1 of 3

Completion rate

1 of 3

Completion rate

6.2m

Average completion time

6.2m

Average completion time

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Question 2

'You are a teacher that teaches kids that moved from other countries and would like to find some additional resources for them to help with learning the language. A friend recommended LJL and mentioned that they may have some learning fun apps for kids. At this point, you come to their website to investigate and test before recommending anything to the kid’s parents. Find the apps and download them to try for yourself.'

Question 2

'You are a teacher that teaches kids that moved from other countries and would like to find some additional resources for them to help with learning the language. A friend recommended LJL and mentioned that they may have some learning fun apps for kids. At this point, you come to their website to investigate and test before recommending anything to the kid’s parents. Find the apps and download them to try for yourself.'

Question 2

'You are a teacher that teaches kids that moved from other countries and would like to find some additional resources for them to help with learning the language. A friend recommended LJL and mentioned that they may have some learning fun apps for kids. At this point, you come to their website to investigate and test before recommending anything to the kid’s parents. Find the apps and download them to try for yourself.'

2 of 3

Completion rate

2 of 3

Completion rate

2.2m

Average completion time

2.2m

Average completion time

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Question 3

'You are a student looking for volunteer work. You need to find out if your graphic design skills can be useful for the organization. Please find the open job opportunities, locate the one you may qualify for, and apply.'

Question 3

'You are a student looking for volunteer work. You need to find out if your graphic design skills can be useful for the organization. Please find the open job opportunities, locate the one you may qualify for, and apply.'

Question 3

'You are a student looking for volunteer work. You need to find out if your graphic design skills can be useful for the organization. Please find the open job opportunities, locate the one you may qualify for, and apply.'

3 of 3

Completion rate

3 of 3

Completion rate

1.8m

Average completion time

1.8m

Average completion time

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Question 4

'​After watching the news on the TV, you are horrified about how hard it is for people to adapt to immigrating to the US and learning a new language. You want to help and donate $20 dollars to the organization. Locate the donation page, fill out the form, and donate $20 with the given Credit Card.'

Question 4

'​After watching the news on the TV, you are horrified about how hard it is for people to adapt to immigrating to the US and learning a new language. You want to help and donate $20 dollars to the organization. Locate the donation page, fill out the form, and donate $20 with the given Credit Card.'

Question 4

'​After watching the news on the TV, you are horrified about how hard it is for people to adapt to immigrating to the US and learning a new language. You want to help and donate $20 dollars to the organization. Locate the donation page, fill out the form, and donate $20 with the given Credit Card.'

0 of 3

Completion rate

0 of 3

Completion rate

0.8m

Average completion time

0.8m

Average completion time

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Question 5

'Your friend had his child participate in a language workshop from LJL and now you are trying to get more familiar with the organization yourself to hopefully see if you would like your child to take part in the next workshop. Figure out how and when and by whom the organization was founded?.'

Question 5

'Your friend had his child participate in a language workshop from LJL and now you are trying to get more familiar with the organization yourself to hopefully see if you would like your child to take part in the next workshop. Figure out how and when and by whom the organization was founded?.'

Question 5

'Your friend had his child participate in a language workshop from LJL and now you are trying to get more familiar with the organization yourself to hopefully see if you would like your child to take part in the next workshop. Figure out how and when and by whom the organization was founded?.'

1 of 3

Completion rate

1 of 3

Completion rate

3.8m

Average completion time

3.8m

Average completion time

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Current path (top) vs proposed path (bottom)

Additional Studies Recommendation

Additional Studies Recommendation

Additional Studies Recommendation

Section 8

Section 8

Section 8

User Journey

An in-depth understanding of the user may be gained by using journey map technique. Donors/volunteers/beneficiaries’ paths through the site may show where people are being slowed down and get confused. Additionally, it can point out errors, areas of possible improvements or omissions, and find holes in the user experience, such as:
credibility and trust promoting user path and information architecture
gaps between devices, when a user switches from one device to another
gaps between expected content and actual content.
The fact that a user journey map makes it evident how consumers progress through the user flow of a particular task may be its most significant advantage. More user engagements will occur quicker if that path is optimized for efficiency, and the user retention rate will rise.

User Journey

An in-depth understanding of the user may be gained by using journey map technique. Donors/volunteers/beneficiaries’ paths through the site may show where people are being slowed down and get confused. Additionally, it can point out errors, areas of possible improvements or omissions, and find holes in the user experience, such as:
credibility and trust promoting user path and information architecture
gaps between devices, when a user switches from one device to another
gaps between expected content and actual content.
The fact that a user journey map makes it evident how consumers progress through the user flow of a particular task may be its most significant advantage. More user engagements will occur quicker if that path is optimized for efficiency, and the user retention rate will rise.

User Journey

An in-depth understanding of the user may be gained by using journey map technique. Donors/volunteers/beneficiaries’ paths through the site may show where people are being slowed down and get confused. Additionally, it can point out errors, areas of possible improvements or omissions, and find holes in the user experience, such as:
credibility and trust promoting user path and information architecture
gaps between devices, when a user switches from one device to another
gaps between expected content and actual content.
The fact that a user journey map makes it evident how consumers progress through the user flow of a particular task may be its most significant advantage. More user engagements will occur quicker if that path is optimized for efficiency, and the user retention rate will rise.

Desirability Study

Visual elements can trigger an emotional response from the user. It’s essential to understand which response is desired and influence users appropriately. Desirability Studies are a great way of measuring how much certain designs evoke specific responses relative to each other.
While conducting desirability studies, a participant gets presented with different variations of visual design and is asked to make an association from a word list to understand emotional response better.
The approach is a good research method for this website because often the decision to donate is influenced by the emotional state of the person. This study analyzes what emotional response is being triggered by certain design decisions. The study will help with:
- color themes
- content phrasing
- layout
- elements placements and more

Desirability Study

Visual elements can trigger an emotional response from the user. It’s essential to understand which response is desired and influence users appropriately. Desirability Studies are a great way of measuring how much certain designs evoke specific responses relative to each other.
While conducting desirability studies, a participant gets presented with different variations of visual design and is asked to make an association from a word list to understand emotional response better.
The approach is a good research method for this website because often the decision to donate is influenced by the emotional state of the person. This study analyzes what emotional response is being triggered by certain design decisions. The study will help with:
- color themes
- content phrasing
- layout
- elements placements and more

Desirability Study

Visual elements can trigger an emotional response from the user. It’s essential to understand which response is desired and influence users appropriately. Desirability Studies are a great way of measuring how much certain designs evoke specific responses relative to each other.
While conducting desirability studies, a participant gets presented with different variations of visual design and is asked to make an association from a word list to understand emotional response better.
The approach is a good research method for this website because often the decision to donate is influenced by the emotional state of the person. This study analyzes what emotional response is being triggered by certain design decisions. The study will help with:
- color themes
- content phrasing
- layout
- elements placements and more

© 2019 Natalya Franchi

© 2019 Natalya Franchi

© 2019 Natalya Franchi

© 2019 Natalya Franchi